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Internet users receive bodybuilding tips, purchase fitness accessories from new E-Commerce site

WATERLOO, Ontario (February 25, 1999) - Grizzly Fitness Accessories, a division of Waterloo-based Custom Leather Canada Ltd., is well known by fitness enthusiasts throughout North America for their line of exercise and fitness accessories. Now, with the launch of their new E-Commerce storefront, they are ready to muscle their way into a much larger market.

The web site, located at and developed by The Galileo Group, provides shoppers from around the world with the ability to browse through the Grizzly catalog of weightlifting and fitness belts, gloves and accessories, and then make a simple and secure purchase using their credit card.

To make the purchase as easy as possible, the site also calculates shipping costs, taxes, and allows customers to choose from many product configurations and options.

Online since the beginning of February, the site has already generated sales. "Grizzly is well known throughout the fitness community for our distinctive and quality products," says Bob Harrison of Grizzly Fitness Accessories. "Our commerce site will help introduce our products to fitness enthusiasts in global markets where we're not currently represented. And it will strengthen our presence in markets where we already exist."

For customers who do not feel comfortable with paying for merchandise over the Internet, the Grizzly site can point them to a local retailer based on their postal or zip code.

In addition to online shopping, the web site will also provide fitness enthusiasts with tips for achieving the most out of their workouts. In doing so, Harrison is creating a resource that will "be a benefit to the bodybuilding and fitness communities, and not only an online store."

"We've set a strong foundation with this web site," concludes Harrison, "and anticipate that the Internet will become more and more important for our company." With Internet sales expected to reach $108 billion by 2003, this may be inevitable.


The Galileo Group Inc., located in the heart of Canada's Technology Triangle, is a supplier of high-performance, web-based computing solutions which help enterprises compete in the global marketplace. Galileo provides its clients with winning Internet and Intranet advantages through advanced networking infrastructures and integrated software solutions.

Grizzly Fitness Accessories is one of Canada's largest manufacturers and distributors of weightlifting and exercise belts and fitness accessory products. The company is operated as a division of Custom Leather Canada Ltd. in a 70,000 sq. foot factory with a total company employment of approximately one hundred people.

For more information contact Bryon Thur, Vice President, Sales and Marketing of The Galileo Group Inc. at (519) 576-8317; or visit their web site at; or visit the Galileo Commerce web site at

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